Case Studies

Exploring Community Forum Data With Omni-Source Text Analytics

A large staffing organization wanted to examine customer conversations and experience in its private online community forum to identify what different customer segments care about, pinpoint areas of concern, and translate insights into opportunity. The analysis identified several customer pain points as opportunities to provide... Read More

Tracking Brand Sentiment & Innovation Through Social Listening

A global consumer products company wanted to strengthen its social media monitoring capabilities by utilizing advanced text analytics to track brand sentiment and emerging innovation in the marketplace. ORI quickly and efficiently scraped social media data and translated it into brand sentiment insights—across multiple brands—while... Read More

A Humanistic Approach to Big Data

A Case Study of the Environmental Protection Agency By Edris Ibrahim, Solutions Architect, ORI When big data is mentioned, what is the first thing that comes to mind? Something like this? Or perhaps something more like this? What probably does not immediately come to mind... Read More

Translating Community Forum Data into Customer Insights

To better understand its customers, a leading product development company wanted to explore the unstructured data of open-ended conversations in its customer support and product idea online community forums hosted by a prominent vendor. By combining the client’s online forum data with its CRM and... Read More

Member Insights Through Data Transformation

Innovative Analysis of Association Data Yields Rich New Member Insights The following case study synopsis is based on an ORI white paper. A mid-size industry association was at a crossroads: Having achieved dramatic growth by adding new membership categories, the association now served a much more... Read More

Building Stronger Relationships Builds Sales

A global insurance carrier sought to persuasively deliver a differentiated value message to the people and organizations that bought its policies. For many firms, this would be just a marketing communications matter; however, our client relied exclusively on independent agents to recommend and sell its... Read More