Pokémon GO—3 Lessons on Member Engagement
As we get ready for the ASAE Annual Meeting, we can’t help but notice that Pokémon GO is the latest rage—it’s literally drawing people out... Read More
How to Create Flag-Waving Customers
The Elusive Art of Converting Customers Into Champions As we celebrate the Fourth of July, our minds turn to patriotism—that connection between ourselves and our... Read More
Connecting Employees to Customer Experience
4 Ways to Help Customer-Facing Employees Embrace CX By Lesley Boucher, Vice President of Customer Experience, ORI If you’re a manager who has worked hard... Read More
How to Retain, Grow & Engage Your Customer Base
You want to grow membership and engagement—but how well do you understand your customers? A study of associations reported that two-thirds of respondents said their... Read More
Using Mobile & SMS to Meet Our Clients Where They Are
We recently wrote about the shifting dynamic of customer interactions—specifically, listening for customer feedback where customers are most likely to offer it. But how, exactly,... Read More
Lessons on How to Build—Not Badger—Your Customer Base
By Lesley Boucher, Vice President of Customer Experience, ORI For many of us with a passion for customer experience, we work every day to answer... Read More
Member Insights Through Data Transformation
Innovative Analysis of Association Data Yields Rich New Member Insights The following case study synopsis is based on an ORI white paper. A mid-size industry... Read More
The Shifting Dynamic of Customer Interactions
Ensuring that your organization provides great customer interactions involves meeting your customers where they are. Customer interactions used to mean (not that long ago) that... Read More
Behind Every Revenue Dollar Is a Customer
How Customer Experience Programs Build Customer Bases By Lesley Boucher, Vice President of Customer Experience, ORI How often do we hear about great ways to... Read More
5 Steps to Collect Intelligent Annual Meeting Data
For many associations, the annual meeting is the organization’s top revenue source. For this bottom-line reason, planners and evaluators of this event need to be... Read More
