Engaging. Questioning. Understanding.
It has never been easier to do market research. Doing it well and cost effectively — now that’s a different story. To maximize the value of your information investment, ORI blends proven best practices with cutting-edge solutions to build a comprehensive research strategy for your organization. We make sure to listen where your audiences are, whether online, via social media, or mobile-based solutions. ORI delivers value by integrating perspectives from different information channels, deriving deeper insights and engaging more fully with participants.
IDIs yield valuable qualitative data that highlight the directional factors at play in customer decision-making. ORI’s professional staff has direct experience effectively framing these valuable conversations. We are also skilled at incorporating appropriate interviewing support tools for telephone and in-person data collection.
These one-on-many qualitative interviews use group dynamics to uncover the feelings and motivations that underlie perceptions and decisions. ORI understands how to assemble groups that will foster effective discussions to yield meaningful insights into the perceptions and motivations of target audiences
However they are distributed – by phone, online, by mail, at events – great surveys share certain characteristics: they ask questions to reveal the truth of the respondent’s experience. Well-structured and executed surveys provide finite, quantifiable results that can be used to draw statistically valid conclusions and project those inferences onto a larger population. Getting to that truth requires excellent survey design, appropriate delivery, and skilled analysis and interpretation of the results. ORI has a track record of success in all of these areas.
Secondary research is a valuable tool for enhancing and defending your competitive advantage. Reviewing social media networks, profiles and other publicly available digital communications on the net, marketing and PR materials, community engagement strategies, publications, speeches, documents and archives about competitors offers a way to infer their relative strategies. This, in turn, can expose potential threats to your own positioning, as well as identify market gaps that can become new opportunities.
Providing a broad view of the world around your organization, environmental scans consider the influential factors that affect your business. These emerging issues can be legal, regulatory, ecological or technological. ORI unearths and analyzes publications, posts by thought leaders and potential competitors to identify the macro trends that pose risks or offer new prospects.
Social Media Tools
Do you know what’s being said about you and your organization on the social web? Do you have a strategy to monitor, analyze, and react to the postings? ORI’s social media monitoring solutions enable your organization to manage your brand, monitor your competitors, and track your industry.
Many organization struggle with how to measure the success of their social media initiatives. Metrics go well beyond measuring just the number of Facebook “Likes” or Twitter followers, but rather should be tied to the organization’s strategic objectives. ORI will work with you to help define the metrics and gather the data used to measure and track performance.
The volume of social content being created is growing exponentially. Buried within this diffuse data are important insights that can help inform perceptions, priorities, and needs of your target audiences. Mining social data presents significant opportunity when exploring opportunities for new offerings, developing customer segmentation and engagement strategies, tracking competitors, and identifying trends in the broader business environment.