ORI harnesses social media data to expand the level of insight about customers, competitors, and the evolving business landscape. These tools can capture feedback from populations that traditional research might under-represent or miss entirely, as well as provide a qualitative depth that metrics alone might not convey. Integrating traditional and social media data sets yields a blended perspective that describes complex drivers of behavior more richly. Tools can include social media monitoring and discussion analysis, social text data mining, sentiment analysis and tracking, and managing social communities. These tools help organizations establish a connection with their audience, cultivate engagement, monitor what’s being said and track how information is shared.
Service Offerings:
- Listen: Social media monitoring tools that identify trends and attitudes and can quickly provide directional insight, but may not support precise measurement.
- Build: Identify and develop targeted social programs aimed at decision-makers and influencers in your stakeholder community.
- Engage: Understand what is being said and who is saying it. Identify ways to leverage insights about your customer, constituent or member’s world beyond the product or service you provide, to foster deeper engagement and loyalty, and reveal new opportunities.
Success Story – Audience Profiling & Social Media Engagement
