Enabling better strategic decisions.

At the heart of ORI is a passion for understanding how to help our clients succeed in a cluttered and highly competitive market.  Working collaboratively with our clients, we strive to understand the issues that drive or limit the achievement of their goals.  We offer comprehensive solutions that incorporate a range of services.  From internally-focused organizational satisfaction inquiries to externally-driven market research, we can craft the right study for you.  Below are categories of services we provide.

Marketing and Branding

Brand Awareness and Perception Research

  • Brand Awareness
  • Familiarity with Service Offerings
  • Brand perceptions/strength of attribute association
  • Competitor Perceptions

Vendor/Partner Evaluation and Selection

  • Key Partner/Vendor Selection Criteria
  • Vendor/Partner performance relative to importance criteria
  • Key brand strengths/weaknesses

New Concept testing

  • Marketing/branding concept testing
  • New service offering solution testing

Market Needs

  • New need identification
  • Expectation/Requirements analysis

Customer/Client Research

Customer/Contract Satisfaction

  • Client/contract expectations and requirements
  • Customer Satisfaction

Competitive Landscape

  • Competitor marketing and brand-building activities
  • Competitor strengths/weaknesses differential advantages

Social media research

  • Social media perceptions, adoption and usage analysis
  • Online brand discussion and sentiment analysis
  • Online community management
  • Evaluation of effectiveness of social media efforts

Internal Research

  • Employee Satisfaction and Needs Assessment
  • Human Capital Development research
  • Institutional knowledge aggregation
  • Internal research needs assessment

Business Intelligence Synthesis

  • Aggregation/synthesis of primary research
  • Thematic analysis of existing market research
  • Segmentation/longitudinal analysis of existing research

Business Environment Research

Business Landscape Analysis

  • Assessment of key trends in the business environment
  • Socioeconomic, technological, regulator/legal, demographic

Best Practices Research

Data Collection

  • Web/mobile
  • Mail/paper
  • Telephone/CATI
  • Database management

 

Success Story

Enabling Better Decisions